The Collingwood Brewery
The Collingwood Brewery is the first brewery in Collingwood, ON. Downhill Pale Ale is a high quality, all-natural beer that is available across Ontario.
Objective: The goal was to create a simple and timeless looking can that captures the lifestyle of Collingwood. The package design was to fit a 473 ml can that could also be branded on tap handles and other merchandise.
Results: I designed the can that could tell the story of the area and to differentiate the brand from other craft beer with its bright shade of blue. This growing beer company is now available at the LCBO and many bars & restaurants across Ontario.
Credit: Creative direction by Air Whistle Media
Services: Branding, Package Design, Graphic Design